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Care Instructions

Care for the Standard

Hoodie & T-Shirt Care

These pieces are made to last as long as you do. Treat them like it.

  • Machine Wash Cold (Inside-Out): Wash on a gentle, cold cycle with similar colours. Cold water keeps colour vibrancy and protects prints.
  • Mild Detergent. No Fabric Softener: Gentle, colour-safe detergent only. Avoid chlorine bleach and fabric softeners — they fade prints and break down fibres.
  • Tumble Dry Low or Air Dry: Reshape and air dry flat or hang in shade for the longest life. If you must use a dryer, low heat only.
  • Iron Inside-Out (Low Heat): Turn garments inside-out and iron on a cool setting. Heat over the print kills the graphic.

Snapback Care

Keep the snapback sharp:

  • Hand Wash Only: Submerge in lukewarm water with mild detergent. Swirl gently. No scrubbing. No machine washing.
  • Reshape & Air Dry Flat: Reshape the crown and brim by hand after rinsing. Lay flat to dry, away from direct heat or sunlight.
  • Do Not Iron or Dry Clean: Heat and harsh chemicals warp the brim and destroy embroidery.

Quick Tips

  • Mesh Laundry Bag (Optional): Use for embroidered or heavily printed pieces to prevent snags.
  • Spot-Treat Stains Immediately: Dab (don’t rub) fresh stains with a small amount of gentle detergent before laundering.
  • Fold, Don’t Hang (Heavy Hoodies): Folding stops the shoulders stretching. Store cool and dry.
  • Check Sewn-In Tags: Always follow any additional instructions on each garment’s care label.

Care for it well and it will outlast the trend cycle by years. Wear the standard. Wear it hard. Then take care of it so the next person who sees you knows what it means.

Not just a brand.

A standard.

Standard of Eternity is for the set-apart. The ones still fighting to become who they were made to be.


Being saved is just the beginning. The real war is the voice inside that told you to stay small. This brand was built to answer it.


Conviction over trend. Restraint over performance. Built for the long road, not the season.


The answer was never out there. It was in you.


Become the standard.


— Standard of Eternity